It's Not That Apple Forced an Album Into Your iTunes ... 

it’s that they chose U2. With the Beats staff on board, you’d think that someone would have pointed out that U2, while iconic, hasn’t been relevant for years.

I know there’s a long relationship between U2 and Apple, and making the U2 album a free album purchasable through iTunes would have been an amazing gesture. But, if you want to give people a “gift” (and, really, use it as a lever to get credit cards for Apple Pay), there are loads of other artists that would have had more resonance.

(My guess for artist with most cross-cultural appeal: Lorde.)