OK Go -- Masters of the Music Video 

I've written about OK Go before. They play some power pop. I'm a fan of the power pop. They put out an album last year that was pretty good, and the song "Do What You Want" was one of my favorite songs of last summer. Oh, the memories ...

OK Go got some notoriety when they put out a video for the song "A Million Ways." It's a video that harkens back to the old days (and certainly has a nod towards the work of Spike Jonze) when videos were more about drawing attention than whatever it is that videos are these days. Good videos have always been about being out of the ordinary (think "Da Funk" by Daft Punk, "Everlong" by Foo Fighters, "What's Up, Fatlip?" by Fatlip, "Weapon of Choice" by Fatboy Slim).

The video for "A Million Ways" fits the bill:

OK Go's new single is for their song "Here It Goes Again", and I think the new video has upped the ante:

Skating across treadmills! Synchronized treadmill dancing! Lip syncing! Fantastic.