Online Working Stiff Seems To Be Working 

So, Working Stiff just keeps on plugging along. Greg Joyce's attempt to get his movie some visibility online is working.

10000 views of the trailer. That's a lot. You can make it 10001.

I'm interested in this for a few reasons:

1. Greg's an awesome guy.
2. Working Stiff is a funny movie (really! I have it on DVD and have even seen it in a theater. And I actually did some advertising for it .... which I'll link to someday).
3. I'm utterly interested in the idea of turning conventional media on its head by leveraging the internet. Here's a movie that played a few times in the Boston area and I think once out in LA. It's a small, independent film with out a single name attached. It's not uber-trendy, nor shocking. It's a straight up romantic/workplace comedy. It's better than 90% of the Nora Ephron-esque tripe that gets released. But, it simply will never get seen via conventional means. But now, via the 'net, it's viewable online. You can subscribe and get chunks of it automatically downloaded to your computer or iPod to watch when you want. I have no idea how many people are actually viewing the movie via the Podcast, but anyone who's subscribed is getting a chance to see a movie they never would have otherwise. That's pretty cool.